I'm Diana Hidalgo
I make teach learn make design
- UX Writing
Who I am
Professional and versatile, I have 12 years of experience collaborating in the whole designing process, from concept to detail, hypothesis to data, strategy to beauty —always eager to keep learning.
- I have been, I am, I want to be 🤔
- Graphic Designer
- Web Designer
- Visual Designer
- Interaction Designer
- Mobile Designer
- UX/UI Designer
- Digital Product Designer
What I have done
Collaborated with a variety of leading companies, government entities, and educational institutions: Orange, Jazztel, Indra, Bet Solar, Generalitat Valenciana, Universidad de Salamanca.
How I do it
Methodical and organized, whenever the project allows it, I follow a flexible and transparent process.
- Preparation and understanding
- Business/product objectives
- Brand Strategy Brief
- Scope + Proposal
- Research objectives
- Sample/Recruitment of participants
- Tecniques and Dumping data
- Guides and Stimuli
- Analysis + Synthesis
- Data Modeling
- Results + Presentation
- Information Architecture
- User Flow
- Low or medium fidelity prototyping
- Testing + Iterate
- Brand Moodboard
- Users Iconography
- Platform graphical possibilities
- Visual universe definition
- Design system
- Hign fidelity prototyping
- Testing + Iterate
- Design review + QA
- Evaluation and retrospective
- New possibilities
And most important, I praise eagerness and excellent work team when facing new challenges :)
Diana demonstrates every day her professionalism as a web and mobile designer, teaching UX and UI guidelines to the rest of her colleagues and raising the bar (very high) of the work delivered to clients. She has a great attention to detail and the quality of her work is excellent. She is a great teammate and team player. If I ever put together a web or product development team again I would love to have her back.
I like to contribute to the well-being of the team by optimizing processes through best practices, automation and good communication.
She is an exemplary professional. Lover of her profession, she brings graphic quality adapting to the peculiarities of the project and looking for continuous improvement. It has been a pleasure to have her in my team all these years.
I am always professionally growing and trying out new things. I try to keep up with what's going on in the industry and collaborate with the community.
I would especially highlight Diana's high level of self-demanding, and her involvement when meeting predetermined goals. The quality she brings to any project is given by her high technical knowledge, her restlessness and her self-taught skills to be updated and apply best practices and innovations in the fields of web or mobile design and user experience. She takes ownership of predetermined goals and works to achieve them, always seeking to apply the highest possible quality.
Sometimes I also do…
Product Design Skills Framework
Framework for team self-assessment or team skills searching.
Designer VS. Developer: Fight Club
Optimizing communication through empathy and other ideas. [Spanish]
Web Design and SEO: Recommendations
Many of the relevant aspects of a website in terms of SEO will be driven by the decisions taken from design. [Spanish]