Diananoias — Diana Hidalgo Marín Portfolio

How I do it

Methodical and organized, whenever the project allows it, I follow a flexible and transparent process.

• Kick off
  • Preparation and understanding
  • Business/product objectives
  • Brand Strategy Brief
  • Scope + Proposal
• Research
  • Research objectives
  • Hypothesis
  • Sample/Recruitment of participants
  • Tecniques and Dumping data
  • Guides and Stimuli
  • Fieldwork
  • Analysis + Synthesis
  • Data Modeling
  • Results + Presentation
• Conceptualization
  • Information Architecture
  • User Flow
  • Wireframes
  • Low or medium fidelity prototyping
  • Testing + Iterate
• Visual
  • Brand Moodboard
  • Users Iconography
  • Platform graphical possibilities
  • Visual universe definition
  • Design system
  • Hign fidelity prototyping
  • Testing + Iterate
• Production
  • Documentation/Hand-off
  • Development
  • Design review + QA
  • Testing
  • Evaluation and retrospective
  • New possibilities

And most important, I praise eagerness and excellent work team when facing new challenges :)

Diana demonstrates every day her professionalism as a web and mobile designer, teaching UX and UI guidelines to the rest of her colleagues and raising the bar (very high) of the work delivered to clients. She has a great attention to detail and the quality of her work is excellent. She is a great teammate and team player. If I ever put together a web or product development team again I would love to have her back.

Jezabel González — Founder & CEO de Vital Innova

I like to contribute to the well-being of the team by optimizing processes through best practices, automation and good communication.

She is an exemplary professional. Lover of her profession, she brings graphic quality adapting to the peculiarities of the project and looking for continuous improvement. It has been a pleasure to have her in my team all these years.

Juan F. Molinera — UX/UI Lead Designer / Design System Lead at Orange Spain

I am always professionally growing and trying out new things. I try to keep up with what's going on in the industry and collaborate with the community.

I would especially highlight Diana's high level of self-demanding, and her involvement when meeting predetermined goals. The quality she brings to any project is given by her high technical knowledge, her restlessness and her self-taught skills to be updated and apply best practices and innovations in the fields of web or mobile design and user experience. She takes ownership of predetermined goals and works to achieve them, always seeking to apply the highest possible quality.

Javier García Bravo — Digital Area Manager: Mobility, Front and UX/UI at Indra